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A skilled wedding industry copywriter, crafting compelling narratives to elevate businesses and create meaningful connections.

for copy that sounds just like you.

but elevated.

COPYWRITING AND BRAND STRATEGY

language and communication are the foundation of every meaningful interaction.


If you can’t communicate your ideas, feelings, service or product well you’re going to struggle to connect. 

​When it comes to selling, you need to persuade your client with better concepts and ideas and ultimately, show them something they didn’t know they needed. 

​and give them a good story.
everyone loves
a good story.

A dedicated brand strategist, shaping immersive experiences through strategic messaging and authentic storytelling.

THE CULTURE COPY

meaningful brand messaging for those romanced by authentic connection, immersive experiences and raw honesty.  

for words that work as hard as you do

The Culture Copy was born from an obsession with the power of language and an admiration of how entrepreneurs just like you launch your business from a place of creative passion and an intense need to serve others. ​ So much so, that you sometimes overlook the messaging your own business deserves. Impactful brand messaging and copywriting are key to establishing your place in the world, differentiating you from your competitors, driving conversion and enhancing SEO. All while spilling with emotional connetion and authenticity.

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  • WHAT IS IT?
    A collaborative journey to find direction, analyse, or launch something new. Let's dive into change with a brand strategy that unveils strengths, ditches what's holding you back, and serves as a beautifully bespoke blueprint to fast-forward you toward your business goals. Save time, money, and find peace in the process. You’re levelling up. It's time your brand strategy did too.
  • WHAT'S INCLUDED?
    + Discovery Call: Up to 60 minute exploration session to uncover your objectives and redefine your strategy + Critical review of your current messaging - what's working, what's not and what to do next
  • YOU NEED THIS IF
    + You’ve been in business for a while and you’re making waves, but your outdated copy is sinking. Let’s make sure your copy is working as hard as you do with a solid strategy, a loud and proud brand story and instantly recognisable messaging + Your business has grown and evolved and so have your values, ideal client and target audience have changed. You need a fresh strategy to match + You're in a rut with your current strategy and need to inject some personality and momentum into your business + You need to save precious time and energy with a clear plan of action + You feel confident in writing your own copy for your business but you just need some clear pointers of where to start
  • WHAT IS IT?
    With a killer wedding blog and some powerful strategy, you can make sure your business is seen and heard loud and proud, position yourself as the expert you are, attract more engaged leads, and stand out as a storyteller in the wonderfully busy world of weddings. They’re more than just content. An SEO blog is creative copy and strategy working in harmony, guiding your brand’s voice and messaging to reach the exact people you want to work with. From your ideal couples, to your favourite venues and your bucket-list destinations; all of these business goals can be targeted with a thoughtful blog post. And it’s easy. For you anyway. From image suggestions to topic ideation and link-building strategies to not only get eyes on your site, but keep them there. Want to elevate your brand and bring in higher paying clients? Target destination weddings? Exclusively work with couples planning adventurous elopements? Position yourself as an educator? Blogs can do it all. And more. Ready?
  • WHAT'S INCLUDED?
    + A discovery call to talk about your objectives and decide on your blogging strategy + Full market research + SEO keyword research + Blog topic ideation - share some topic ideas with me, we can brainstorm together or I can take the lead. + SEO blogs complete with image suggestions and link building strategy
  • YOU NEED THIS IF
    + You have your website and social channels covered, but your traffic comes from social media or referrals and your organic traffic is lacking + You're ready to level up with a strong blogging strategy, but you need someone to take the lead and deliver exactly what's in your mind and more + You know exactly who you want to reach, you're just not sure how to reach them + You know that engaging content will set you apart from your competitors and increase your web traffic, but you don't have the time to write regular blogs
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"Working with you was the best business decision I’ve made for a long time."

EMMA RYAN

PHOTOGRAPHER AND FOUNDER 

EMMA RYAN PHOTOGRAPHY 

the process

01

We'll set up a complimentary discovery call to talk through your vision and see if I'm the one to make it happen. 

02

I'll send a client proposal detailing your bespoke package and investment.  

03

Once you've confirmed you're happy with the scope, I'll send you an agreement and invoice for 50% of the final fee as a deposit. You're officially in the calendar. 

04

An in depth exploration session to uncover your objectives and determine or redefine your strategy.

05

Using selling psychology and user experience design, I curate your newly elevated brand messaging and copy with content that covers all bases.

06

Your first drafts are shared with you and we'll schedule a call to unveil and celebrate your redefined messaging, implementation and best practices. 

"Connection through emotion with a sprinkling of  psychology and a side of persuasion.Your potential client needs to get lost in your story. This is what powerful copy essentially is." 
THE CULTURE COPY

A confident business owner, an expert copywriter, and brand strategist, empowering businesses through captivating copy.
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