Penelope James Bridal

FULL WEB COPY, UX AND SEO STRATEGY, EMAIL CAMPAIGN, GUIDE, BLOGS

We created a brand voice that embodied a captivating blend of sophistication, elegance and a touch of playfulness. A clear theme of timelessness and independence while remaining stylish and outgoing. Copy with an aspirational quality that speaks to the luxury client whilst simultaneously celebrating the spirit of sisterhood and female empowerment.