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Meet
Loren Owen

A copywriter, content writer, storyteller and wannabe poet based in
North Yorkshire, UK.

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“You’ve been an absolute pleasure to work with, thank you so much for so eloquently and creatively putting into words exactly what we’ve been trying to say and for understanding and translating our absolute passion and love for what we do. You’ve made the whole experience so easy and enjoyable."

TOM AND LAURA FALKENBURG, OWNERS | THE FALKENBURGS

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my portfolio

Showcasing creative ventures and inspiring projects

The Curries
FULL WEB COPY, UX AND SEO STRATEGY, EMAIL SERIES AND GUIDE

The project sought to infuse authenticity and approachability into the brand voice across all touch points. We focussed on emotional connection balanced with a relaxed approach, exuding both passion and expertise and positioning them as a trusted brand.

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Rebecca Kerr Photography
FULL WEB COPY, SEO STRATEGY AND BLOGS

My ongoing partnership with Rebecca encompasses a multifaceted approach to amplify brand presence and connect with an upscale clientele. I focused on refining brand voice, tailoring messaging for luxury clients helping to secure features in prominent platforms like Vogue, creating a comprehensive web copy, implementing SEO strategies, and delivering SEO-optimised blog content

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Charlotte Nelson Photography 
FULL WEB COPY, UX AND SEO STRATEGY, EMAIL CAMPAIGN AND GUIDE

The primary objective was to establish Charlotte as a premier provider in the luxury wedding photography industry. My focus centred on showcasing her extensive experience and artistic prowess while developing a compelling brand voice and identity that resonates with clients in pursuit of an exceptional wedding experience. 

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MelaVie
FULL BRAND LAUNCH 

For inclusive beauty brand MelaVie, I tackled a range of tasks to set up a strong brand presence and effective communication strategy. The focus was on developing a knowledgeable yet inclusive brand voice, creating impactful marketing materials, and crafting engaging product descriptions and email campaigns.

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The Falkenburgs
FULL WEB COPY, UX AND SEO STRATEGY, LANDING PAGE AND GUIDE

My collaboration with The Falkenburgs involved a comprehensive approach to refine their brand image and effectively engage luxury clientele. We focused on elevating their brand voice, optimising messaging, and establishing a sophisticated online presence through full web copy and strategic SEO implementation.

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Firewood Film
FULL WEB COPY, UX AND SEO STRATEGY

My work with Firewood Film revolved around reshaping their brand identity to genuinely connect with their target audience.  Concentrating on sculpting a unique tone of voice, a pivotal aspect was communicating their brand story in a manner that deeply resonates. This encompassed refining the tone of voice, implementing strategic SEO tactics, and meticulously composing detailed web copy.

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Ancoats House 
FULL WEB COPY, UX AND SEO STRATEGY

Efforts for Ancoats House Hotel in Manchester were centred on forging a distinct brand identity that resonates with the contemporary consumer seeking upscale accommodations. The focal point of our work was to craft a strong brand voice and establish a clear identity that appeals to the modern yet discerning travellers.

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Gracio Lettings
FULL WEB COPY, UX AND SEO STRATEGY

My collaboration with Gracio Lettings encapsulated a strategic initiative to position the brand as a notable player within the luxury property industry. The focus was on tailoring a distinctive tone of voice that specifically resonates with this high-end clientele. This focused on crafting clear, concise, and no-nonsense copy that effectively communicated Gracio Lettings' offerings and unique value within the luxury property market.

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Hello, I'm Loren.

With over 10 years experience in marketing, communication, education and social care, I revel in using this eclectic skill set to cheerlead wonder-filled businesses to turn words into work.

I love marrying personality-packed copy with an intentional strategy that gets your business the recognition it deserves. 

  • LinkedIn
  • Instagram
Marta D Studio client and positive review
"It's the first time I'm 100% happy with my copy and it's such a great feeling."

Everything is absolutely perfect, cannot wait for the website to launch. I am so, so happy with everything you've done for me. Once again, I adore the copy.

You are a wizard!

MARTA DROZDZIEL, PHOTOGRAPHER + OWNER, MARTA D STUDIOS + THE HOTEL EDIT

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