A copywriter, content writer, storyteller and wannabe poet based in
North Yorkshire, UK.
Meet
Loren Owen
my portfolio
Showcasing creative ventures and inspiring projects
MelaVie
FULL BRAND LAUNCH
For inclusive beauty brand MelaVie, I tackled a range of tasks to set up a strong brand presence and effective communication strategy. The focus was on developing a knowledgeable yet inclusive brand voice, creating impactful marketing materials, and crafting engaging product descriptions and email campaigns.
Rebecca Kerr Photography
FULL WEB COPY, SEO STRATEGY AND BLOGS
My ongoing partnership with Rebecca encompasses a multifaceted approach to amplify brand presence and connect with an upscale clientele. I focused on refining brand voice, tailoring messaging for luxury clients helping to secure features in prominent platforms like Vogue, creating a comprehensive web copy, implementing SEO strategies, and delivering SEO-optimised blog content
Charlotte Nelson Photography
FULL WEB COPY, UX AND SEO STRATEGY, EMAIL CAMPAIGN AND GUIDE
The primary objective was to establish Charlotte as a premier provider in the luxury wedding photography industry. My focus centred on showcasing her extensive experience and artistic prowess while developing a compelling brand voice and identity that resonates with clients in pursuit of an exceptional wedding experience.
Gracio Lettings
FULL WEB COPY, UX AND SEO STRATEGY
My collaboration with Gracio Lettings encapsulated a strategic initiative to position the brand as a notable player within the luxury property industry. The focus was on tailoring a distinctive tone of voice that specifically resonates with this high-end clientele. This focused on crafting clear, concise, and no-nonsense copy that effectively communicated Gracio Lettings' offerings and unique value within the luxury property market.
The Falkenburgs
FULL WEB COPY, UX AND SEO STRATEGY
My collaboration with The Falkenburgs involved a comprehensive approach to refine their brand image and effectively engage luxury clientele. We focused on elevating their brand voice, optimising messaging, and establishing a sophisticated online presence through full web copy and strategic SEO implementation.
Ancoats House
FULL WEB COPY, UX AND SEO STRATEGY
Efforts for Ancoats House Hotel in Manchester were centred on forging a distinct brand identity that resonates with the contemporary consumer seeking upscale accommodations. The focal point of our work was to craft a strong brand voice and establish a clear identity that appeals to the modern yet discerning travellers.
Firewood Film
FULL WEB COPY, UX AND SEO STRATEGY
My work with Firewood Film revolved around reshaping their brand identity to genuinely connect with their target audience. Concentrating on sculpting a unique tone of voice, a pivotal aspect was communicating their brand story in a manner that deeply resonates. This encompassed refining the tone of voice, implementing strategic SEO tactics, and meticulously composing detailed web copy.
Hello, I'm Loren.
With over 10 years experience in marketing, communication, education and social care, I revel in using this eclectic skill set to cheerlead wonder-filled businesses to turn words into work.
I love marrying personality-packed copy with an intentional strategy that gets your business the recognition it deserves.