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Meet
Loren Owen

A copywriter, content writer, storyteller and wannabe poet based in
North Yorkshire, UK.

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“You’ve been an absolute pleasure to work with, thank you so much for so eloquently and creatively putting into words exactly what we’ve been trying to say and for understanding and translating our absolute passion and love for what we do. You’ve made the whole experience so easy and enjoyable."

TOM AND LAURA FALKENBURG, OWNERS | THE FALKENBURGS

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my portfolio

Showcasing creative ventures and inspiring projects

The Curries
FULL WEB COPY, UX AND SEO STRATEGY, EMAIL SERIES AND GUIDE

The project sought to infuse authenticity and approachability into the brand voice across all touch points. We focussed on emotional connection balanced with a relaxed approach, exuding both passion and expertise and positioning them as a trusted brand.

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Studio Chloe David 
FULL WEB COPY, UX AND SEO STRATEGY, EMAIL CAMPAIGN, GUIDE, BLOGS

We set out to create a narrative that not only informed but also emotionally connected with Chloe's audience. Employing a nuanced messaging strategy to forge a deep emotional connection with her clients, positioning her as not just a supplier but someone that can be trusted to deliver exactly what she promises. The resulting copy exudes both passion and expertise, successfully blending a sophisticated and artistic approach - refined yet understated - and undeniably, Chloe David.

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Rebecca Kerr Photography
FULL WEB COPY, SEO STRATEGY AND BLOGS

My ongoing partnership with Rebecca encompasses a multifaceted approach to amplify brand presence and connect with an upscale clientele. I focused on refining brand voice, tailoring messaging for luxury clients helping to secure features in prominent platforms like Vogue, creating a comprehensive web copy, implementing SEO strategies, and delivering SEO-optimised blog content

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Firewood Film
FULL WEB COPY, UX AND SEO STRATEGY

My work with Firewood Film revolved around reshaping their brand identity to genuinely connect with their target audience.  Concentrating on sculpting a unique tone of voice, a pivotal aspect was communicating their brand story in a manner that deeply resonates. This encompassed refining the tone of voice, implementing strategic SEO tactics, and meticulously composing detailed web copy.

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Lucy Henzell Photography
FULL WEB COPY, UX AND SEO STRATEGY, EMAIL CAMPAIGN, GUIDE, BLOGS

Lucy's voice now resonates with confidence, empathy and celebration, aligning seamlessly with her brand ethos. Seamlessly blending authenticity with romance to capture photographs drenched in genuine emotion and framed in editorial elegance. Refined yet fun, professional yet personable and with a nod to your love of performing arts; the kind of wedding photographer everyone would want at their wedding. 

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Penelope James Bridal 
FULL WEB COPY, UX AND SEO STRATEGY, EMAIL CAMPAIGN, GUIDE, BLOGS

We created a brand voice that embodied a captivating blend of sophistication, elegance and a touch of playfulness. A clear theme of timelessness and independence while remaining stylish and outgoing. Copy with an aspirational quality that speaks to the luxury client whilst simultaneously celebrating the spirit of sisterhood and female empowerment. 

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Offley Place
FULL WEB COPY, UX AND SEO STRATEGY

Once the cherished private home of the Spencer family, relatives of Princess Diana, Offley Place is a manor house hotel with a difference and so needed copy to match. The result is a narrative that highlights Offley Place's rich history and family-run ethos, infusing the brand with an authentic and approachable vibe that resonates with couples envisioning their dream wedding at a historic estate.

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Gracio Lettings
FULL WEB COPY, UX AND SEO STRATEGY

My collaboration with Gracio Lettings encapsulated a strategic initiative to position the brand as a notable player within the luxury property industry. The focus was on tailoring a distinctive tone of voice that specifically resonates with this high-end clientele. This focused on crafting clear, concise, and no-nonsense copy that effectively communicated Gracio Lettings' offerings and unique value within the luxury property market.

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Helaina Storey 
FULL WEB COPY, UX AND SEO STRATEGY, EMAIL CAMPAIGN, GUIDE, BLOGS

We positioned Helaina as an unrivalled expert within the industry. Despite her accelerated growth and overwhelming success in just the last year, her brand spills with an aura of exclusivity and desirability, making her the sought-after artist in her field. A true trailblazer and a (ridiculously chic) dark horse.

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The Falkenburgs
FULL WEB COPY, UX AND SEO STRATEGY, LANDING PAGE AND GUIDE

My collaboration with The Falkenburgs involved a comprehensive approach to refine their brand image and effectively engage luxury clientele. We focused on elevating their brand voice, optimising messaging, and establishing a sophisticated online presence through full web copy and strategic SEO implementation.

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Kristy Hoadley
FULL WEB COPY, SEO STRATEGY, BLOGS, THANK YOU CARDS

In my collaboration with Kristy, we've boosted her brand's visibility and appeal to a discerning international audience, with a special focus on capturing the attention of luxury clients in the USA. Together, we've honed in on refining the brand's distinctive voice, ensuring it resonates authentically with high-end clientele while maintaining Kristy's down-to-earth and personable approach. 

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Charlotte Nelson Photography 
FULL WEB COPY, UX AND SEO STRATEGY, EMAIL CAMPAIGN AND GUIDE

The primary objective was to establish Charlotte as a premier provider in the luxury wedding photography industry. My focus centred on showcasing her extensive experience and artistic prowess while developing a compelling brand voice and identity that resonates with clients in pursuit of an exceptional wedding experience. 

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Louise Golding Photography
FULL WEB COPY, UX AND SEO STRATEGY, EMAIL CAMPAIGN, GUIDE, BLOGS

“Louise Golding’s effortlessly elegant style 

captures natural, soulful, authentic moments whilst blending them 

with an edge of editorial glamour.” 

VOGUE

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Ancoats House 
FULL WEB COPY, UX AND SEO STRATEGY

Efforts for Ancoats House Hotel in Manchester were centred on forging a distinct brand identity that resonates with the contemporary consumer seeking upscale accommodations. The focal point of our work was to craft a strong brand voice and establish a clear identity that appeals to the modern yet discerning travellers.

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MelaVie
FULL BRAND LAUNCH 

For inclusive beauty brand MelaVie, I tackled a range of tasks to set up a strong brand presence and effective communication strategy. The focus was on developing a knowledgeable yet inclusive brand voice, creating impactful marketing materials, and crafting engaging product descriptions and email campaigns.

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KERV Interiors
FULL WEB COPY, UX AND SEO STRATEGY, CONTRACTS

KERV were expanding into the world of commercial interiors and needed an online presence that communicated and connected with the right people at the right time. We refined their entire messaging and content to align with both the domestic and corporate worlds, balancing business with their founder story and passion for their art.

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Hello, I'm Loren.

With over 10 years experience in marketing, communication, education and social care, I revel in using this eclectic skill set to cheerlead wonder-filled businesses to turn words into work.

I love marrying personality-packed copy with an intentional strategy that gets your business the recognition it deserves. 

  • LinkedIn
  • Instagram
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"It's the first time I'm 100% happy with my copy and it's such a great feeling."

Everything is absolutely perfect, cannot wait for the website to launch. I am so, so happy with everything you've done for me. Once again, I adore the copy.

You are a wizard!

MARTA DROZDZIEL, PHOTOGRAPHER AND TRAVEL INFLUENCER AND OWNER | MARTA D STUDIOS + THE HOTEL EDIT

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