Who are they?
Mela Vie offers science-led melanin-rich skincare. Using clinically proven actives to treat hyperpigmentation and dark spots on darker skin tones.
What did I do?
I created their brand voice and wrote words for their website, press releases, email flows, and product packaging.
"Your skin looks great on you."
SCIENTIFICALLY PROVEN SKINCARE FOR MELANIN-BLESSED SKIN
Motivated by our founder’s own struggle with acne, hyperpigmentation and the disappointment faced as a woman of colour without accessible and bespoke skincare, Mela Vie’s mission was to develop science-led, efficacious products tailored to the needs of melanin-blessed skin.
We take your most common skin concerns seriously.
Using only the safest and most effective ingredients, our advanced formulations combine embodied experience with clinical research to deliver ultra-potent and inclusive skincare for resilient, radiant skin and sustainable well-being for all.
It’s time to go deeper.
CLEAN AND INCLUSIVE SKINCARE POWERED BY CLINICALLY PROVEN ACTIVES
Our scientifically developed formulas harness the nurturing and restorative properties of skin-optimising active ingredients to help boost your skin’s resilience and elevate your everyday. We’ve done the research, so you don’t have to. Mela Vie enriches, elevates and targets hyperpigmentation at every stage to help leave your skin nourished, brightened and hydrated.
DISCOVER MELANOCYTE-INHIBITING, HIGH-PERFORMANCE SKINCARE
Melanocytes are located in the basal layer of the epidermis, the outermost layer of our skin, and produce a pigment called melanin, which gives our skin its colour. People with darker skin have more melanin-producing cells and produce more melanin than those with lighter skin.
Melanin-rich skin is prone to hyperpigmentation which shows up as discoloured patches on the face and body, often referred to as ‘dark spots.’ Skin that is blessed with more active melanocytes may need more advanced ingredients to help even out skin tone, reduce sebum and give your skin a healthy glow.
That’s where we come in.
Our scientifically developed formulas help boost your skin's resilience and elevate and illuminate your everyday.