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I'm Loren.

A copywriter and brand strategist based in North Yorkshire, UK. 


I’m a mother of two magical toddlers and they’re absolutely my why.


To be honest, before I created them I created very little opportunity for myself.


I learned that life becomes what you pay attention to and what you allow to take your attention. So like you, I made sure my job was something that absolutely lights me up. 


Writing for bold business owners and showing them how to stand up and tell their story was it. 


So here I am. 


Meaningful communication is my love language and I live for words that well and truly turn up the aesthetic chills, or, even better, ‘Frisson’ in French. 


Have you ever been so immersed in something that you completely forget where you are? An experience so beautiful and so tangible that you emerge completely lost for words? 


I write those moments. 


I’ve gathered stories, know-how and inspiration from people, places and businesses from all over the world. And as you’ll have probably guessed by now, I’m a prolific feeler with a soft spot for a good story. 


And I can’t wait to tell yours. 

I’m so happy we’ve found each other.

You obviously get it. 

You understand that ridiculously good copy can strengthen your brand image, your messaging and your business. You’re just not sure how to get there, right? 

Owning a business is as beautiful as it is chaotic. I mean, you get to do everything yourself. You make the rules. But obviously, that also means you do everything yourself. And it’s a lot. 

Running a business alongside attempting to have a life means that the odds of having clearly defined brand messaging and copywriting that is data-driven, research-based and takes into account the science and psychology behind sales, human decision-making and marketing are against you. 

Sure, you could do it yourself. 


But if you're anything like me, you need objective insight to take your super power to the next level. 


You want someone to tell you what works and what doesn't. 

Enter, The Culture Copy. 

"Loren really listened to what we were trying to achieve and went above and beyond to bring our vision to life. We're absolutely thrilled with the copy she's created for us."


copywriter and brand strategist for wedding professionals
writing is my thing. 
I love marrying personality-packed copy with an intentional strategy that gets you the recognition you deserve. 

​Because words provide context and meaning. They provide a means to connect, nurture and serve.

Without words, the world is open to interpretation which includes exactly the thing you are trying to sell.

Your business was made for your ideal client.

So let’s tell them.

why work with me?



I'm committed to understanding your brand story. Your why. I deep dive into researching your target market and won't come up for air until I'm ready to talk directly to your ideal client.



Storytelling is my thing. Elevating your story from basic facts to a piece of linguistic art that your client will find impossible to resist is my favourite.



We'll work together to make sure your brand voice is perfect and your copy speaks, and converts, for itself.

here for

the way my son calls me 'his girl.'

Facetune_04-05-2022-16-04-15 2.jpg

every piece of Italy.


deep conversations > small talk

humans being human.

romanticising the mundane.


wine of any shade.




who doesn't love a good story?

A passionate copywriter empowering entrepreneurs with persuasive content to elevate their businesses.
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